Santa Fe Ski Report
Courtesy: The New Mexican (Santa Fe’s News source!) By Dan Schwartz
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The North Central Regional Transit District on Christmas Eve will begin sending buses up and down the road to the Santa Fe ski resort, Ski Santa Fe, seven times daily until New Year’s Day.
Normally, the district’s Blue Buses drive to the Santa Fe ski area three times a day during the week, beginning from the South Capitol Rail Runner Station. But on the holiday schedule, buses will leave the station at 8, 9, 10:30 and 11:30 a.m., and at 1:15, 3:30 and 3:45 p.m. The buses stop at the Fort Marcy Recreation Complex and Hyde State Park before turning around at the ski area.
The fare is $5 each way, and riders must provide exact amount.
The transit district began running buses up Hyde Park Road in late September as part of an eight-month trial period. In the first week, it had 38 riders. But by Week 9, when the ski lifts began running, 69 people a week were riding the new route, and that number climbed to 158 in Week 12, with a day left to go.
“Numbers are running about 300 percent over what they had been” in the first week, he said.
To date, the transit district has spent more than $160,000 on the route.
Randy Randall, executive director of Tourism Santa Fe, the city of Santa Fe’s tourism bureau, said Ski Santa Fe is one of the more underestimated ski areas in the country. It’s not as large as Taos, Vail or Aspen, he said, but this Santa Fe ski are has smaller crowds and cheaper tickets.
“And frankly, most ski towns have shuttles to take people to their ski areas, and I think Santa Fe should think of itself more as a ski town,” Randall said.
He said the transit district should measure the route’s initial success not by how many people ride the buses but by the consistency of its schedule.
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